Another-Label (2015) is a new Dutch brand from Amsterdam. Another-Label combines that Parisian charm with the venturous mind that can be found in New York, while always staying true to its Dutch roots. Another-Label has a combined 20 years of experience and expertise in fashion houses like Proenza Schouler, Tommy Hilfiger and Walter van Beirendonk. Together, the brand makes a young, multi-disciplinary design team that’s focused on creating affordable design. The fashionable collection of Another-Label runs from classic items with special designed prints, to flared knits, pleated suits and dresses which are feminine but also cool. Another-Label also focuses on rich quality fabrics which stay affordable, where the price range of Another-Label runs from around €40 to €110 on average.
Another-Label is proud of its Dutch roots and loves to work with Dutch-based talents. The prints of Another-Label are exclusively designed by a Dutch designer who has years of experience at multiple fashion houses such as H&M. The Spring / Summer ’17 collection is shot by one of the most successful Dutch-based photographers, Sophie van der Perre, where the art direction has been designed by the established art- and design bureau Glamcult. For its Fall / Winter ’17 collection Another-Label has chosen to work with Dutch model Mila de Wit, who is the perfect entailment of what the brand stands for: cool, classic yet feminine. Also on its social media side, Another-Label solely connects with talents that really fit with the brand such as Dutch top models Cato van Ee and Stef van der Laan but also Brooklyn girl and jewelry designer Lizz Jardim, stylist Kristen Gallegos and formerly Victoria’s Secret model Louise Guerin. The office of Another-Label can be found in the centre of Amsterdam, where it operates with an experienced marketing and PR team which is already planning on a lot of cool international upcoming collaborations.
Inspiration: Fall / Winter ‘17
For the F/W’17 collection of Another-label, the brand focussed on the rich history of New York boxing. Another-Label has derived its inspiration from old, classic boxing schools in New York and has translated this in multiple designs in the collection such as the Eames bomber jacket, the black and striped satin suits, but also the signature ‘Another’ sweaters. Another-Label pays great value to a deeper story behind its collections and puts a lot of love and effort in realizing this.
In a short period of time, Another-Label already has agents in The Netherlands, Belgium, Sweden, Norway, Spain and England. Another-Label can be found internationally at well-known fashion houses such as House of Fraser (London), De Bijenkorf (Amsterdam), as well as cool boutiques across Europe such as Studio One Twenty (London), Le Magasin (Brussels), We Are Labels (Amsterdam, Rotterdam, Antwerp, The Hague, Amstelveen) and Suit Amsterdam (Amsterdam).